The Ascend blog

Meta Ads.

Our latest thinking on meta ads.

All Agency AI Search Content Creation Google Ads Meta Ads SEO Social Media Web Development

Meta AdsJune 24, 2026

Are Facebook (Meta) Ads Worth It in 2026?

Facebook and Instagram ads are worth it in 2026 for most businesses with a clear offer, tracking, and creative worth showing. We cover when Meta ads work best, when to fix things first, and how to measure them honestly.

Meta AdsJune 24, 2026

How Much Do Facebook Ads Cost? (And How to Make Them Pay Off)

Facebook ads cost what you choose to spend, but the benchmarks matter. We break down real US and UK CPM, CPC, and CPA figures, explain what drives your cost, and show how to make Meta spend pay off.