The Ascend blog

AI Search.

Our latest thinking on ai search.

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AI SearchJune 24, 2026

Generative Engine Optimization: How to Show Up in ChatGPT and AI Overviews

GEO is how you show up inside AI answers. Here is a clear, nine-step playbook for getting cited by ChatGPT, AI Overviews, Perplexity, Gemini, and Claude.

AI SearchJune 24, 2026

SEO vs. GEO vs. AEO: How Search Is Changing (and What to Do)

Three acronyms, one shifting search landscape. Here is the clear, practical difference between SEO, GEO, and AEO, and a simple framework for what to do next.

AI SearchJune 24, 2026

What Is Answer Engine Optimization (AEO)? Getting Cited by AI Search

AEO is how you become the answer AI search reads aloud. Here is what it is, how engines decide what to cite, and a clear set of steps to get picked up.