Thunder Brothers Car Wash
Premium car wash, valet, detailing, engine cleaning and battery fitment across 45 branches in four provinces.
Thunder Brothers had grown to 45 branches across four provinces, but every location sat under a generic portfolio URL. Nothing on the site targeted the way people actually search, which is a service plus a town name, so a large physical network was doing very little work in local search.
We rebuilt the architecture around how the business is genuinely found. A location spine runs from region to city to branch, each level mapped to real search demand, while the five service lines live once site-wide rather than being duplicated under every branch. The battery fitment line was given its own footing after research showed car battery outsearches car wash nationally. A 12-month plan sequences the rollout, while Google and Meta campaigns, social management and on-site content production keep every branch visible to the drivers nearest to it.
Illustrative of the kind of results we drive on each service, not this client’s audited figures.
Thunder Brothers now has a structure that maps national demand down to each of the 45 branches, with the battery business standing on its own rather than buried beneath the wash pages.
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