Easy Washline

Google AdsMeta Ads

Premium aluminum foldaway washing lines, space-saving, rust-resistant and wall-mounted, with delivery from Cape Town.

The challenge

A great product in a practical category, Easy Washline needed consistent, profitable demand rather than relying on word of mouth.

What we did

We built and optimized paid campaigns across Google and Meta to capture buyers actively searching for washing lines and to retarget interested shoppers, with every Rand of spend tuned toward cost-effective sales.

Google Ads
7.6×Return on ad spend
Down 48.6%Cost per lead
Meta Ads
6.2×Return on ad spend
+116.2%Purchases & inquiries

Illustrative of the kind of results we drive on each service, not this client’s audited figures.

The outcome

A reliable flow of qualified traffic and orders, with spend held accountable to revenue.

Gallery

Inside the work.

Your turn

Let’s write your story next.

Tell us where you want to go. We’ll map the fastest path to get there.